It’s April Fools MONTH!
And sometimes it seems like governments, entire nations, and many once-leading companies, even once smart business people have all become April Fools wandering about the high seas absent navigation.I worked with a company who’s sales grew by millions of dollars every year, who asked me to attend strategic planning meetings, mostly because I was the one who always looked after the worst case planning to keep them from losing the moorings of the fundamentals of sales and marketing. Thats one of the good purposes this newsletter can serve you-to remind you of the ‘what works‘ essentials of persuasive marketing and sales practices.
One of the most foolish things is: Attempting to solve a complex problem with a single, simplistic solution. I had a company Sales Manager consult with me over the last year in a particularly competitive industry, appear on 3 separate occasions with the same collection of problems: skyrocketing cost of acquiring clients, the declining effectiveness of the advertising media being used, saturation level competition in the marketplace, heightened skepticism about their industry, and declining quality/value of the customers they are obtaining. What the wanted – to cure all that – was a magic pill. This is like going to your pharmacist with a chest cold, deteriorating vision, asthma, marriage problems and job dissatisfaction in a car that won’t start in a blizzard and asking him to recommend a single pill, a cheap one, and make it easy to swallow!!
Equally stupid is the person with the grandest ambitions but nil initiative and resistance to learning and putting those skills into action. He just wants a “simple business”, one button to push, no learning curve and a 7-figure income!! What’s so unreasonable about that?
Well it is April Fools, so lets let Benjamin Franklin some it up!
“He was so learned he could name a horse in nine languages. So ignorant that he brought a cow to ride” re. common sense vs. education
Enough Fooling, Lets play
Your newsletter is a great source of pragmatic advice.
I like the way you concentrate only on WHAT WORKS.
I always find something I can use when I come here.
It’s a great source of sales and marketing information.
JJ Jalopy
Life Coaching and Home Business Advice with JJ Jalopy
Great to see you up on your new blog.
You are exactly right, people want Instant gratification and the universe doesn’t often provide it…
Seize the Day,
Rob
Personal Asset Protection For Small Business Owners
Have You Covered Your Assets?
People are lazy but want everything life has to offer. Appealing to the “Path of Least Resistance” rarely fails.
There’s a old song by the group Black Oak Arkansas which goes, “Everybody wants to make it, nobody wats to try, everybody wants to see heaven, nobody wants to die.”
How true.
Steve
All play and no work usually doesn’t help most people reach their goals. Good to be reminded that obtaining your goals requires much sweat equity!
Thanks!
Pam
Great Minds, Great Wealth: Raise your Return, Reduce your Risk, Cut your Cost
And with my name, APRIL, I am certainly a fool and embrace MY month. SImply HAD to comment at your persuasion blog and encourage your future posts here.