About
How To Use “Persuasion Code” Marketing To Solve All Your Marketing And Sales Problems, Once And For All
Good News! – The marketing strategies you’ll discover in the coming months are all based on or related to several simple foundations. Frankly, effective sales and marketing “ain’t rocket science” and involves a lot of good old fashioned common sense. To keep it all together and organized, I created THE PERSUASION CODE. It’s components, no one more or less important than the other…
Right MESSAGE
Right MARKETS
So, let’s start with MESSAGE.
Three Choices: No Message, Wrong Message, Right Message!
A lot of sales and marketing messages are really No Messages at all. They’re just “business cards.” Name, rank and serial number. Who we are, what we do, where we are. As Joe Friday used to say on Dragnet,’ “Just the facts, ma’am.” I say this is NO MESSAGE, because it lacks DIFFERENTIATION and it lacks REASON TO RESPOND NOW.
Then there are Wrong Messages. These are boring and plain vanilla, “me-too-ish,” cheapest price as only lure, or focused on your product or service instead of customers and their needs, desires and interests. These also typically lack DIFFERENTIATION and REASON TO RESPOND NOW.
The worst reason to market is your need for customers. The best reason is having something exciting, bold, interesting, DIFFERENT (and differentiating) to say, structured to produce immediate response. I can get you moving toward this kind of RIGHT MESSAGE by posing the single most important (tough!) question anybody will ever ask you about your business as long as you’re in it…my own proprietary, copyright protected question, incidentally, invented in 1979 and used since then to help tens of thousands of business owners find and develop their own “USP,” unique selling proposition,’ an invaluable asset. Here’s the Question:
“Why should I, your prospective customer/client/patient, choose to do business with you vs. any and every other option available to me?”
And a catchy slogan is NOT a sufficient answer. Developing a really clear, strong, compelling answer isn’t necessarily easy or instant. It tends to evolve. But it can be a huge breakthrough worth millions. Think: “fresh, hot pizza delivered in 30 minutes or less, guaranteed” or “if we don’t sell your home in 90 days, I’ll buy it for cash at the pre-agreed price.” They both happen to rely on time-specific guarantees – a good path to a USP but, by far, not the only one. You will learn much more about USP and related message devices’ as you continue with us as a Persuasion Code Client, and you’ll be able to “borrow from” or be inspired by the examples to continually improve and strengthen your own Best Sales and Marketing Message.
This is an EVOLUTIONARY PROCESS OF CONTINUAL IMPROVEMENT, and many of our Clients can show you truly awful Messages replaced again and again and again, over months and years, with better and better Sales and Marketing Messages.
The second biggest message issue’ you will see hammered home in the “Persuasion Code” and our other training and coaching resources coming your way is: Covert or Subliminal Sales And Marketing OFFERS. This kind of covert or subliminal marketing and selling is the polar opposite of the brand/image selling you see most big, dumb corporations doing – and the worst move you could ever make is copying them! We teach you to establish a process by which your ideal prospective customers/clients raise their hands and identify themselves by requesting widgets’ (like free information, reports, etc.) from you, take baby steps’ toward you…and let you follow-up with them effectively. This combines classic lead generation something called permission marketing’ (if you’ve read Seth Godin’s books, that term will be familiar), and effective multi-step, multi-media follow-up to develop the new customer. If all that sounds “like Greek” to you, don’t be concerned. You’ll quickly “get it” – and as a result, finally, be able to do measurable, accountable sales and marketing. Whether you use a lot of online/internet marketing or offline marketing, these strategies apply. Further, for new and old customers alike, you’ll discover the power of well-crafted irresistible’ SALES OFFERS.
For now, let’s assume you can develop really exciting Marketing Messages. Next,
THE ‘WHO’ IS EVEN MORE IMPORTANT THAN THE ‘WHAT’
Most sales and marketing is UN-focused….mud thrown against the wall…and therefore loaded up with costly waste. When you move to TARGETED MARKETING AND SELLING aimed at and put together for exactly who you want as your customer or client, you can get a lot more bang for your buck!
The ‘who’ is more important than the what.’ In fact, a poorly written sales message offering a proposition perfectly and exactly matched to the needs, desires, fears and problems of a targeted group of people can get great results…but a great sales message, expertly crafted, offering a proposition to people with no interest in it fails. One of the biggest moneymaking discoveries ahead for you is how to obtain clients or attract web site prospects or otherwise locate and connect ONLY with your IDEALLY MATCHED prospective customers/clients who have strong interest in what you offer. This changes everything!
Those are the “puzzle pieces” we’ll be putting together: Message, Markets.
The Persuasion Code is THE place’ where entrepreneurs seeking FAST AND DRAMATIC GROWTH and greater control, independence and security come together! The single, all-under-one-roof, one-stop-shop source of tested, proven yet original, innovative, even radical strategies for turning ordinary business into extraordinary businesses…for leveraging every offline and online means of attracting customers or clients….for immunizing and insulating yourself from recession…for dramatically increasing your income, decreasing your stress, and making your business your slave rather than master,
The Persuasion Code is THE place’ where truly smart, progressive, aggressive entrepreneurs with a love for marketing, a sincere desire to get rich and richer (with no apologies for doing so), and an optimistic, forward-looking attitude gather’ to exchange and share timely information and “what’s working today” strategies and examples,
